I love to tell a story. Probably has something to do with me studying literature in uni. Stories, for me, make the world go round. Not only the duck-backed super dry numbers...that we keep crunching. Numbers form the cornerstone of the whole argument. Sure. But I love putting these numbers in context, to make things have a life of their own, especially for learners who equate organisational learning as a 'click to survive', tearful experience!

An example of data and story tying the knot: a third of global greenhouse gas (GHG) emissions are attributable to the food sector. And we all know, how close home the topic of climate change is. Dietary changes however, could reduce GHG by 49%. That is the numeric part of the story. There is a bigger, behavioural aspect to this that marketers need to recognise. Before they get to the context, however, they need to be told what that is…simple. They need to be educated on the fact that most people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating marketers, and end consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. It is a collection of these humane elements that makes the numbers behind them meaningful. There needs to be that rare balance between the science and the serendipity of human behaviour. I try to bring that 'balance' to the table.

Every business has to be able to upskill its workforce, for the show to go on. However, this upskilling needs to be made memorable by making the learner engaged. Context creates engagement. Stories create engagement. That's the link I weave. Data. Context. Story. Learning!

Reason enough for us to connect.